blog marketing concept

Business blog and blog marketing concept and its application in the global scope of concern has become a brand new network marketing field. In the "2004 China Internet Marketing Review", by Feng Jian think the new concept of network marketing emerging, "blog marketing" a matter of concern, blog marketing has become in 2004 one of the most attractive network marketing new exploration areas. At "blog at six areas to reduce the cost of network marketing," one text further states: "blog marketing business in 2005 will move toward practicality, blog marketing value will be reflected, if in 2005 you have not blog, it will be far behind already blog of the competitors. " http://cat-forum.phphope.com/viewtopic.php?f=4&t=17

Early February 2005, Feng Jian official blog for the enterprise under a definition of marketing, and pointed out the basic characteristics of blog marketing: "Marketing is a blog based on personal knowledge of resources (including ideas, experience and other forms) in the form of information transmission network. "(see" blog marketing concept: What is blog marketing ")

Abroad, the survey found that even though a lot of people on the blog is still relatively unfamiliar with the concept, but the business blog and blog marketing have begun to rise, and corporate blog marketing activity played a role in many aspects. American society of the media session at BlogOn released "in 2005 to investigate social media" (2005 Social Media Adoption Survey) report that: the beginning of the rise of corporate blog. Businesses are using blog to communicate internal and external communication, to enhance customer relations, improve the effectiveness of commercial activity.

Of the companies involved in various industries, including advertising marketing company, computer and electronic products manufacturers, banks and leasing, fuel supply, transportation companies and so on. The report found that 55% of enterprises in blog writing, one of 91.4% for internal communication, external communication 96.6%. More than half of the business blog since last year are released. Corporate blog to communicate with the outside world outside the corporate firewall to directly strengthen the dialogue with the market and change the past one-way dialogue.